Why use a Marketing Company?

We wanted to understand why hotels and other accommodation providers use a marketing company over an in-house marketer, and so we asked our clients. 

The answers were very informative. 

The most important reasons when we polled our clients were the following:

  1. Expertise: Marketing agencies bring specialized knowledge and experience in marketing strategies, techniques, and technologies that hotel and guest house managers may lack. They can offer insights into industry trends and best practices.

  2. Time and Resource Constraints: Managing a hotel or guest house is demanding, leaving little time for marketing efforts. Outsourcing marketing tasks to an agency allows managers to focus on core operations while professionals handle promotional activities.

  3. Access to Skills and Talent: Marketing agencies often employ a diverse team of professionals with expertise in various areas such as digital marketing, social media management, content creation, graphic design, and data analysis. This breadth of skills can enhance the effectiveness of marketing campaigns.

  4. Cost-Effectiveness: While hiring an in-house marketing team may seem feasible, it can be expensive when considering salaries, benefits, and training costs. Working with a marketing agency provides access to a team of experts at a fraction of the cost.

These reasons were also highly ranked!

  1. Fresh Perspective: External marketing agencies bring an outsider’s perspective, which can be valuable for identifying new opportunities, overcoming challenges, and revitalizing stale marketing efforts.

  2. Scalability: Marketing agencies can scale their services according to the needs of the hotel or guest house, whether it’s launching a small local campaign or executing a large-scale national promotion.

  3. Measurable Results: Marketing agencies use analytics and reporting tools to track the performance of campaigns and measure their impact on key metrics such as bookings, revenue, and customer satisfaction. This data-driven approach allows managers to make informed decisions and optimize their marketing strategies.

  4. Competitive Advantage: In a crowded hospitality industry, effective marketing can differentiate a hotel or guest house from competitors. By partnering with a marketing agency, managers can gain a competitive edge

what do your guests expect

My standards are a bit higher when it comes to accommodation 😉

What are your reasons to hiring a marketing agency? 

Happy hosting!